Supply chain visibility is the ability to see what’s happening at every production stage - from raw materials to finished products. That’s where supply chain visibility comes into play. These issues are certainly not great for customer retention. I’ll walk you through supply chain visibility, explain why it matters, and offer tips for harnessing the power of real-time data to improve your own supply chain.Īs anyone who has ever played a game of “telephone” knows, it’s very easy for information to distort as it travels down the line.Ĭompanies that can’t see what’s happening at different stages of production can face errors, delays, and dissatisfied customers. While the Pizza Tracker is amazing in its own right, it’s also a lesson in the power of supply chain visibility.Ĭompanies need to see their supply chains clearly to meet customer demands, avoid supply chain disruptions, and improve inventory management. Today, customers are obsessed with knowing where things are and when they’re coming.Ī recent study showed a whopping 91 percent of consumers actively track their packages. In many ways, it was a sign of what was coming. It gave customers access to information they didn’t even know they needed or wanted. The tracker was customer-friendly, attractive, and transparent. It also gave us a much-needed sense of control when everything often felt out of control.ĭomino’s saved its brand with a hot and fresh visualization of its supply chain management. Like a beacon of hot deliciousness, the Pizza Tracker let us follow our pizza through the creation and delivery process so we knew exactly when it would hit our lips. In 2008, Domino’s Pizza stock was at an all-time low of $2.83 a share.īut there was one bright light during the chaos: the Domino’s Pizza Tracker.

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